Netflix ships billionth DVD

first_img 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Netflix Inc. delivered its 1 billionth DVD over the weekend, marking another milestone in the Internet rental service’s evolution from a peculiar dot-com to a marquee attraction in millions of homes. It took Netflix nearly 7 years to mail out 1 billion DVDs – about seven months less than it took McDonald’s Corp. to sell 1 billion hamburgers after opening its first restaurant in April 1955. To commemorate the occasion, Netflix is awarding a lifetime subscription to the Helotes, Texas, customer who received the 1billionth DVD shipped from one of the LosGatos-based company’s 42 distribution centers nationwide. Netflix didn’t identify the recipient because of its privacy policies but did reveal the title of the landmark DVD – “Babel,” one of the Best Picture nominees in Sunday’s Academy Awards ceremony. The Oscars play a big role in shaping the rental requests of Netflix’s 6.3 million subscribers. “Crash,” the Best Picture winner at last year’s Academy Awards, ranks as the most frequently requested DVD from Netflix’s library of more than 70,000 titles. “Million Dollar Baby,” the 2005 Best Picture winner, is the fifth-most-requested rental. But it doesn’t necessarily take a prestigious award to become a big hit on Netflix. The service’s second-most rented DVD is “Mr. and Mrs. Smith,” a less acclaimed flick best known for sparking an off-screen affair between stars Angelina Jolie and Brad Pitt. – Associated Press last_img read more