Credit unions can elevate credit card offerings with rewards

first_imgIn a recently released white paper, my colleague Brian Day, director of digital strategy, partnered, with Karan Bhalla, managing director for data analytics firm and TMG strategic partner IQR Consulting, to discuss the value of adding rewards to a credit card offering.Specifically, the paper, “Yes, Credit Card Rewards Really Are Worth It,” emphasizes six ways rewards take credit cards from good to great. I’ve highlighted those factors below.Improved consumer experience — Cardholders like to be rewarded for their loyalty, particularly when they have so many credit card options. Additionally, a rewards program — especially one that can be customized or that offers a number of options — adds an air of personalized service.More competitive cards — Consumers — particularly those who have the “pick of the litter” when it comes to issuing FIs — have come to expect rewards. In a recent study, 52 percent of consumers said they selected a new card for a better rewards program. continue reading » 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more