Capitalizing on credit card growth

first_img 54SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Scott Butterfield The opportunities for credit union loan growth haven’t been this good for a very long time. According to the CUNA Mutual March 2017 Trends Report[1] (January 2017 data), overall, credit union loan balances rose 0.9 percent in January (better than the 0.4-percent pace reported in January 2016) and 11.5 percent during the past 12 months. Credit union seasonally-adjusted annualized loan growth reached 12.8 percent in January of 2017 – the fastest pace since January of 2000.For many credit unions, loan growth opportunities are found in abundance among existing members and a record number of new credit union members. CUNA reported in its 2016 year-end report[2] that membership in U.S. credit unions increased by 4.1 percent in 2016 overall. When compared to previous calendar year results, this is the fastest growth seen since 1986. U.S. credit unions now report 108.2 million members – a total which is equal to slightly more than a third (33.5 percent) of the country’s population.Growing credit union loan balances reflect an abundance of opportunity in the market today – is your team making the most of these opportunities and finding the optimum amount of success? For those of you looking to make more of these market opportunities (while they last), I offer the following thoughts.Be prepared, and take advance of peak credit card spend timeOverall, credit card spends increases from lows during the first quarter and then peaks annually during the fourth quarter. The chart below illustrates this trend back to 2014.Smart credit unions are preparing now to make the most of this strong opportunity in fourth-quarter 2017. Here are a few suggestions to help you capitalize on what will likely be a very strong year of credit-card activity.First, don’t rely on best guesses, or what you believe others are doing. Use trustworthy data that is relevant to your membership and target market. Trusted sources like Experian have created powerful card spend[1] algorithms, built from credit data, to help credit unions find the best opportunities. This data can help your team:Target high-spending members with your very best offerAssign the credit limit your members need and wantAssign the right APR to make sure you maximize interest and interchange incomeRetain profitable cards and identify those members who provide new opportunityMy experience is that many credit unions miss the boat when it comes to capturing the larger credit-card opportunity. High-performing credit unions are using the best-trended data to have a better understanding of their members, and customizing the product features and offer. Successful card programs are built upon a lot more than a low rate and reward program. Smart credit-union marketers know which members are likely to be Rate Surfers, Balance Revolvers, Transactors, Consolidators, Non-active, or Seasonal users. Card experts know how to present the right card product to the right member at the right time.Why it mattersPortfolio expert and Director Jason Dietrich of Experian’s Global Consulting Practice reports that year-over-year growth for national banks in credit cards is at a higher clip than credit unions: 12 percent for national banks versus 9 percent for credit unions (balance growth). National banks are credit unions’ primary card competitor in the market. This identifies an opportunity to revisit the way credit unions approach their card portfolios, and to take steps to maintain and grow their card share versus national banks.When asked to identify one thing credit unions should be focused on when it comes to managing their card portfolio, Mr. Dietrich replied, “retention.” Good retention activity requires a view toward retaining both spend and balance, aligned toward the needs of individual members. It’s very important that on the balance retention side, credit unions stay in touch with members who are showing the need or desire to consolidate debt, or who have significant revolving balance elsewhere at rates higher than the credit union can offer. Getting an offer for a balance transfer to them in a timely manner is important for balance capture and retention. And for retaining spend, the foundation for effective retention comes from identifying which members use credit cards primarily for spend rather than to revolve. For these members, ensure that proactive steps are taken to make your card product the most attractive one for that purpose. Several tactics are proven effective in achieving these goals, but it all starts with proper and timely identification of member needs.Who knows what tomorrow’s loan-growth opportunities will be. Let’s each win as many of these opportunities as we can TODAY. Be assured that your toughest competitors are using the best data, analytics, and marketing strategies to beat YOU in the market. You can take that to the bank.You’re strongly encouraged to assess your credit-card portfolio strategies. Make sure you are using the very best tools to make the most of today’s opportunities while they exist.[1] http://www.experian.com/consumer-information/consumer-spending-data.html Scott is the Principal of Your Credit Union Partner, PLLC.Your Credit Union Partner (YCUP) is a trusted advisor to the leaders of more than 100 credit unions located throughout … Web: www.yourcupartner.org Detailslast_img read more

Dodgers vs. Houston Astros World Series scouting report, prediction

first_img Astros Notes: Josh Reddick is prepared to hear from Dodgers fans Video: Dodgers vs. Astros World Series previewWORLD SERIES SCHEDULEGame 1: at Dodgers, Tuesday, 5:09 p.m.Game 2: at Dodgers, Wednesday, 5:09 p.m.Game 3: at Astros, Friday, 5:09 p.m. Game 4: at Astros, Saturday, 5:09 p.m.Game 5-x: at Astros, Sunday, 5:19 p.m.Game 6-x: at Dodgers, Oct. 31, 5:09 p.m.Game 7-x: at Dodgers, Nov. 1, 5:09 p.m.x- if necessary Back injury could make Corey Seager the Dodgers’ preferred DH in Houston Dodgers vs. Astros is a World Series for baseball’s Information Age Times listed are for first pitch. All games broadcast on Fox/Ch. 11TALE OF THE TAPEOFFENSEDodgers  (MLB rank) … category … Astros (MLB rank)770 (12th) … Runs scored … 896 (1st).334 (6th) … OBP … .346 (1st).437 (T-8th) … Slugging Pct … .478 (1st).771 (8th) … OPS … .823 (1st).249 (22nd) … Batting Avg. … .282 (1st)221 (11th) … HRs … 238 (2nd)77 (19th) … SBs … 98 (8th)PITCHINGDodgers (MLB rank) … category … Astros (MLB rank)3.38 (2nd) … Team ERA … 4.12 (11th)3.38 (4th) … Bullpen ERA … 4.27 (17th)1.15 (1st) … WHIP … 1.27 (8th)9.65 (4th) … Ks per 9 inns … 9.91 (2nd).671 (1st) … Opponent OPS … .720 (9th).228 (T-1st) … Opponent Avg. … .240 (6th)PROJECTED LINEUPSAstros: CF George Springer (.283, 34 HRs, 85 RBI, .847 OPS), 3B Alex Bregman (.284, 19 HRs, 71 RBI), 2B Jose Altuve (MLB-leading .346, 24 HRs, 81 RBI, 32 SBs, .957 OPS), SS Carlos Correa (.315, 24 HRs, 84 RBI, .941 OPS), RF Josh Reddick (.314, 13 HRs, 82 RBI, .847 OPS), 1B Yuli Gurriel (.299, 18 HRs, 75 RBI), LF Marwin Gonzalez (.303, 23 HRs, 90 RBI), C Brian McCann (.241, 18 HRs, 62 RBI)Dodgers: CF Chris Taylor (.288, 21 HRs, 72 RBI, 85 runs scored, team-leading 17 SBs), SS Corey Seager (.295, 22 HRs, 77 RBI, 85 runs scored), 3B Justin Turner (.322, 21 HRS, 71 RBI, team-leading .415 OBP and .945 OPS), 1B Cody Bellinger (.267, team-leading 39 HRs and 95 RBI, .933 OPS), C Austin Barnes (.289, 8 HRs, 38 RBI), RF Yasiel Puig (.263, 28 HRs, 74 RBI), LF Kike’ Hernandez (.215, 11 HRs, 37 RBI), 2B Logan Forsythe (.224, 6 HRs, 36 RBI)The Astros ran the table during the regular season – they led the majors in runs scored, batting average, on-base percentage and slugging percentage. They had the lowest strikeout rate and the second-most home runs. More complicated stats liked them just as much. The Astros’ wRC-plus (weighted runs created plus) of 121 – a statistic that compares performance across league average – was the fourth-highest in baseball history behind three Murderers’ Row-era Yankees teams. That offense, however, has only been seen sporadically in the postseason. They will be further handicapped by losing the DH for any games in Los Angeles. Still … EDGE: ASTROSSTARTING PITCHERSAstros: LH Dallas Keuchel (14-5, 2.90 ERA, 1.12 WHIP), RH Justin Verlander (15-8, 3.36 ERA, 1.18 WHIP), RH Lance McCullers (7-4, 4.25 ERA, 1.30 WHIP), RH Charlie Morton (14-7, 3.62 ERA, 1.19 WHIP)Dodgers: LH Clayton Kershaw (18-4, 2.31 ERA, 0.95 WHIP, 202 Ks, 175 IP), LH Rich Hill (12-8, 3.32 ERA, 1.09 WHIP, 166, 135-2/3IP), RH Yu Darvish (10-12, 3.86 ERA, 1.16 WHIP, 209 Ks, 186-2/3 IP), LH Alex Wood (16-3, 2.72 ERA, 1.06 WHIP, 151 Ks, 151-2/3 IP)Keuchel and Verlander are an imposing duo. They have a combined 1.93 ERA and 1.02 WHIP this postseason. One or the other was the winning pitcher in six of the Astros’ seven victories to get here (including Verlander’s relief appearance in Game 4 of the ALDS against the Boston Red Sox). The Dodgers’ trio of Kershaw, Hill and Darvish has been just as good (a combined 2.87 ERA and 0.98 WHIP) and the Dodgers haven’t lost a game started by any of them this postseason. EDGE: DODGERSBULLPENAstros: RH Ken Giles (1-3, 34 saves, 4 blown saves, 2.30 ERA, 1.04 WHIP), RH Chris Devenski (8-5, 4 saves, 2.68 ERA, 0.94 WHIP), RH Brad Peacock (13-2, 3.00 ERA, 1.19 WHIP, in 34 games, 21 starts), RH Wil Harris (3-2, 2 saves, 2.98 ERA), LH Francisco Liriano (6-7, 5.66 ERA, 1.63 WHIP) RH Joe Musgrove (7-8, 2 saves, 4.77 ERA, 1.33 WHIP), RH Luke Gregerson (2-3, 4.57 ERA), RH Collin McHugh (5-2, 3.55 ERA in 12 starts).Dodgers: RH Kenley Jansen (5-0, 1.32 ERA, 41 saves, 1 blown save), RH Brandon Morrow (6-0, 2.06 ERA, 0.92 WHIP, 10.3 Ks per 9 IP), RH Josh Fields (5-0, 2.84 ERA, 0.97, 9.5 Ks per 9 IP), RH Brandon McCarthy (6-4, 3.98 ERA, 1.25 WHIP, 7.0 Ks per 9 IP), LH Tony Cingrani (0-0, 4.22 ERA, 1.22 WHIP, 11.0 Ks per 9 IP), LH Tony Watson (7-4, 3.38 ERA, 10 saves, 1.38 WHIP with Pirates and Dodgers), RH Kenta Maeda (13-6, 4.22 ERA, 1.15 WHIP. 25 starts)This is where so many postseason series are decided – and the Dodgers would seem to have a big advantage. Their bullpen carries a postseason-record 23-inning scoreless streak into the World Series. Opposing batters have hit .125 off Dodgers relievers and Dave Roberts’ choices have been unassailable. The Astros, meanwhile, had a very good bullpen during the regular season but that group has been less dependable during the postseason, particularly their two most important pitchers – Giles (five runs in six innings) and Devenski (four runs in three innings). EDGE: DODGERSBENCHAstros: DH-OF Carlos Beltran (.231, 14 HRs, 51 RBI), C-DH Evan Gattis (.263, 12 HRs, 55 RBI), OF Derek Fisher (.212, 5 HRs, 17 RBI) OF Cameron Maybin (.228, 10 HRs, 35 RBI, 33 SBs)Dodgers: C Yasmani Grandal (.247, 22 HRs, 58 RBI), LF Andre Ethier (.235, 2 HRs, 3 RBI in 22 regular-season games), IF-OF Charlie Culberson (.250, 4 HRs, 32 RBI in Triple-A), 2B Chase Utley (.236, 8 HRs, 34 RBI), OF Joc Pederson (.212, 11 HRs, 35 RBI)The Astros will be unable to use Beltran or Gattis at DH in the games at Dodger Stadium, taking away from their lineup but adding to their bench. Beltran has been one of the best postseason performers of his generation – a .311 average, 16 HRs and a 1.035 OPS in 62 career postseason games. EDGE: EVENMANAGERHas Roberts made a mistake this postseason? Maybe he shouldn’t have left Kershaw in to pitch the seventh inning of NLDS Game 1 against the Diamondbacks. Maybe he shouldn’t have given Granderson a start. But his lineups have produced and his bullpen usage has been impeccable. Astros manager A.J. Hinch has had a more challenging road with a bullpen that has not pitched up to its regular-season standard. EDGE: DODGERSSERIES PREDICTIONThe World Series hasn’t seen two 100-win teams since the Baltimore Orioles and Cincinnati Reds faced off in 1970. In that one, pitching (the Orioles featured three 20-game winners in Jim Palmer, Mike Cuellar and Dave McNally) prevailed in five games over the offensive juggernaut that was the Big Red Machine. The Dodgers feature the better pitching in this matchup (with what appears to be a significant advantage in the bullpen) while the Astros have one of the best lineups in years. But it’s not that clear-cut – the Astros also have Keuchel and Verlander capable of shutdown performances potentially starting four of the seven games. The Big Red Machine didn’t have that. ASTROS IN 7Related Articlescenter_img Whicker: Astros offer Dodgers a stiff 7-game challenge Astros’ diminutive Jose Altuve reaching new heights as a hitter World Series guest analyst: Dodgers vs. Astros, Game 1 Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more