Wendy’s CEO lectures on brand relevance

first_imgThe Wendy’s Company President and Chief Executive Officer (CEO) Emil Brolick spoke Friday in the first installment of the annual “Boardroom Insights” lecture series sponsored by the Mendoza College of Business.With nearly three decades of experience, Brolick has done work that includes marketing, brand leadership and product development in companies such as Yum, A&W, Long John Silver’s, Taco Bell and The Wendy’s Company. His lecture Friday explored the idea of “brand relevance” and ways in which the actions of brand leaders affect a brand’s ability to obtain and maintain relevance in a changing world.Consumers are exposed to thousands of brands, Brolick said. There often is a stark dichotomy between well-positioned and poorly positioned brands. In order for a brand to qualify as well positioned, Brolick said it must have particular characteristics.“First of all, it ought to be unique,” he said. “Secondly, it ought to be defensible from the competition, and thirdly, it ought to be profitable.”Brolick said brand leaders should act conscientiously in positioning their brand by considering the effects of everything they do and by striving to create and uphold a good brand name.“One of the things you are going to want to think about as an individual is, is your brand something that is being actively positioned and thought about in a very constructive and authentic kind of way, or are you kind of being positioned by default?” Brolick said.To illustrate the difference between well-positioned brands and brands positioned by default, Brolick discussed the personal brands of Warren Buffett, Barack Obama, Lou Holtz, Steve Jobs and Brian Kelly. While Warren Buffett conscientiously formed his personal brand, Brolick said Steve Jobs likely was positioned by default, as evidenced by his reputed aggressive personality.Once a company or individual commits to a focus on brand relevance, Brolick said they must keep themselves open to change and adaptation and avoid the “tyranny of incrementalism.” Brand leaders must be willing to set new and different goals for themselves, Brolick said.“Change is inevitable,” he said. “There is no doubt. And today, it is going faster and faster, but you have to somehow figure out how to change, how to evolve, how to grow, but still be grounded and be the same person. Brands have to do this all the time.”Although Blockbuster failed to adapt to the changes that occurred when Netflix started up, Brolick said the Disney brand has changed tremendously since the creation of Disneyland. ABC News, Marvel Comics, Touchstone pictures, Disney Cruiselines and Pixar are evidence of the growth of Disney as a brand, he said.“Did [the Disney] brand change, or did the leadership in the people behind this brand change?” he said. “… This is a key thing: People are the difference in organizations.”Brolick said he credits the people within organization as the ultimate source of differentiation between brands. The “journey of growth” for brands and individuals depends on the personal experiences, personal education and personal observations of brand leaders, Brolick said. The power or weakness of a brand depends on individuals’ abilities to take advantage of these three steps in their journey.“Have as many fabulous experiences as you can in your life and your career,” he said. “All the time when someone says ‘Emil, we’re thinking about this for you,’ I say ‘I am in.’ It is a new experience; I can get excited about this; I want to do this; I want to demonstrate that I can make a difference. I am in.”Brolick closed the lecture with a Michelangelo quote: “The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.”“We are all very fortunate to have been somehow part of a university like this,” he said. “And I truly believe that God expects the most from those that he has given the most, and He has given all of us an awful lot.”Tags: Boardroom Insights, brands, Emil Brolick, leaders, Mendoza, The Wendy’s Companylast_img read more

Walk Georgia 2014

first_imgWalk Georgia is encouraging state residents to take steps, literally, to improve their health. While the spring session of this University of Georgia Extension program has started, it’s not too late to join in; registration for the free 12-week program continues through March 10.Georgia has one of the highest obesity rates in the nation. In an effort to change lifestyles, Walk Georgia, promotes increasing physical activity among residents of all ages at the most local level. Through a $1 million, three-year grant, The Coca-Cola Foundation is partnering with Walk Georgia to further this fight against the obesity epidemic. “The spring 2014 Walk Georgia session is about empowerment,” said Deborah Murray, associate dean for extension and outreach in the UGA College of Family and Consumer Sciences. “While Walk Georgia continues to inspire and equip Georgians to improve their health through physical activity, The Coca-Cola Foundation’s gift has empowered us at Walk Georgia to grow our statewide reach and to ramp up our program’s offerings in an effort to educate and support all Georgians in combatting obesity and increasing physical activity.” The grant from The Coca-Cola Foundation will aid Walk Georgia in achieving its goal of growing to 100,000 participants over the next three years. The program also hopes to decrease the number of physically inactive people in each Georgia county by 5 percent. The grant will provide for an enhanced website, improved Walk Georgia services and increased growth of the program at the local level. “The partnership with The Coca-Cola Foundation is extremely important in benefitting the health of Georgians, especially when it comes to promoting physical activity,” Murray said. “No single entity has the resources to address this issue, so we must partner together to help Georgians.” “Supporting Walk Georgia is another example of Coca-Cola’s commitment to help people lead active, healthy lifestyles,” said Lori George Billingsley, vice president of community relations, Coca-Cola North America. “This commitment starts with our home state of Georgia.” Walk Georgia, run jointly by UGA Extension and the UGA College of Family and Consumer Sciences, is in its seventh year of providing residents with the opportunity to virtually “walk” the state through the use of an online physical activity log and corresponding web-based map. The program publishes a newsletter that includes recipes as well as information on varying wellness and nutrition topics, health-related apps and websites and state parks. “We need to make physical activity a part of our culture and daily lives through programs that are not dependent on a fee or a gym,” Murray said. “To me, the beauty of Walk Georgia is that it meets people where they are. Because it’s a community-based program, there’s something in it for everyone.” Walk Georgia’s spring 2014 campaign runs through April 26. Participants may register online through March 10 at the Walk Georgia website www.walkgeorgia.org. Those who register for the spring session are eligible for discounted tickets to the Atlanta Hawks-Denver Nuggets game on March 15. Registration and tickets can also be found on the Walk Georgia website. For more information on Walk Georgia, see www.walkgeorgia.org.For more information on the UGA Obesity Initiative, see obesity.ovpr.uga.edu.last_img read more

Affluent millennials are disrupting the credit union industry

first_imgHave you seen the latest research published by LinkedIn about Affluent Millennials? It’s pretty incredible. This generational subset is comprised of individuals born from 1981 to 1997 with at least $100,000 in investable assets, excluding real estate. These powerful consumers spend a staggering $2 trillion every year. In addition to the wealth they will build on their own, in the coming years they will also be on the receiving end of a massive generational shift of approximately $59 trillion in personal wealth.Bottom line: this powerful generational subculture will drastically change the financial services industry around the world. How can financial services navigate these massive changes?LinkedIn and Ipsos recently conducted a global study of approximately 9,200 Millennials to answer this question, focusing in particular on the 1,507 respodents from the United States. What LinkedIn’s study found is that the financial behaviors of Affluent Millennials are vastly different from those of their immediate elders, Affluent GenXers. Additionally, there are startling differences between general Millennials and those defined as Affluent. A whitepaper presenting all the findings of LinkedIn’s Affluent Millennial study is available now, but here are some of the highlights that I found to be most interesting. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Liverpool and Dortmund to resume Europa League hostilities

first_imgThe former Spurs and Germany striker has tweeted that the stories are false and he’s not going anywhere. The tie is locked at 1-all meaning Dortmund have to score and their manager says they won’t let the hosts settle.Kick off is at five past eight.Meanwhile, USA manager Jurgen Klinsman has distanced himself from rumours linking him to Everton.last_img

Former Bulls forward Jabari Parker speaks on Jim Boylen’s decision to remove him from rotation

first_img Related News Jabari Parker on Boylen taking him out of rotation: “At that point, we never had controversy, always had my back. The things we had in-house problems with, I always had his back. To see that relationship go sour, not from my end but from his, was just bad because you trust a guy”— K.C. Johnson (@KCJHoop) February 9, 2019Parker signed a two-year, $40 million contract with the Bulls before the season and worked his way into the starting lineup a couple of weeks into the season. He got the nod in the rotation for the next 17 games before Fred Hoiberg was fired Dec. 3.When Boylen took over as head coach, Parker never started again and was a healthy scratch in 12 of 13 games from Dec. 15 to Jan. 11 despite the fact he was averaging 16.6 points in 24 appearances on the season and 16.9 points since being inserted into the starting lineup. Jabari Parker finally got the chance to talk Saturday about Jim Boylen’s decision to take him out of the Bulls’ rotation, and he didn’t hold anything back.“It was a total 180 definitely. At that point, we never had controversy, always had my back,” Parker said, via the Chicago Tribune. “The things we had in-house problems with, I always had his back. To see that relationship go sour, not from my end but from his, was just bad because you trust a guy.” NBA trade deadline: Wizards send Otto Porter Jr. to Bulls in exchange for Jabari Parker, Bobby Portis “I think it’s hard to play three power forwards,” Boylen said at the time, via the Tribune. “So he played some minutes at small forward and we didn’t think that was the way to go the rest of the game. This team is not about one person, one matchup, one situation. It’s about the team. And you play your minutes when you’re in there. When you’re not, we hope you support the other guys that are.”Parker was traded to the Wizards on Wednesday along with Bobby Portis. He scored seven points while adding 11 rebounds and nine assists in his first game with Washington.The Bulls and Wizards face off at 8 p.m. ET on Saturday.last_img read more

NFL Week 16 coverage map: TV schedule for CBS, Fox regional broadcasts

first_imgThe NFL coverage map for Week 16 makes clear what CBS and Fox consider the best games Sunday’s NFL TV schedule has to offer. That’s the case for both viewing windows this week.The vast majority of the country will be presented Ravens at Browns on CBS at 1 p.m. ET on Sunday, the network’s game of the week with its No. 1 broadcast crew featuring Tony Romo and Jim Nantz. Likewise, Fox will present most of its viewers Saints at Titans in the early afternoon slot. The network’s game of the week, naturally, is Cowboys at Eagles in the late Sunday afternoon window. Late Fox games MORE: Watch NFL games live with fuboTV (7-day free trial)There are no TV market blackouts this week, but Week 16 is unique in that it presents a couple extra national TV games. There are three games scheduled for Saturday — Texans at Buccaneers at 1 p.m. ET, Bills at Patriots at 4:30 p.m. ET and Rams at 49ers at 8:15 p.m. ET — and all will be broadcast nationally on NFL Network.Below are the full NFL coverage maps for Week 16, plus a list of major TV markets and the CBS and Fox games that will be presented in each on Sunday.WEEK 16 NFL PICKS:Against the spread | Straight-up predictionsNFL coverage map Week 16(NFL coverage maps courtesy of 506sports.com)Early Fox games (506sports) https://images.daznservices.com/di/library/sporting_news/cf/19/week-16-fox-late-122019_6c88j9e7or8415zg4y4ecf6h5.png?t=622695079&w=500&quality=80 (506sports) https://images.daznservices.com/di/library/sporting_news/b5/b1/week-16-fox-early-122019_tl1pk6x04iyo1qluwteqxcfc5.png?t=622662543&w=500&quality=80 Early and late CBS games Ravens at Browns (1 p.m. ET)Steelers at Jets (1 p.m. ET)Bengals at Dolphins (1 p.m. ET)Raiders at Chargers (4:05 p.m. ET)Lions at Broncos (4:05 p.m. ET)Fox coverageSaints at Titans (1 p.m. ET)Giants at Redskins (1 p.m. ET)Panthers at Colts (1 p.m. ET)Jaguars at Falcons (1 p.m. ET)Cowboys at Eagles (4:25 p.m. ET)Cardinals at Seahawks (4:25 p.m. ET)MORE WEEK 16:Playoff picture | Clinching scenariosList of Week 16 NFL games by TV market(TV markets listed in order by size)MarketCBS earlyFox earlyCBS lateFox lateNew YorkSteelers at JetsGiants at Redskins-Cowboys at EaglesLos Angeles-Saints at TitansRaiders at ChargersCowboys at EaglesChicagoRavens at BrownsSaints at Titans-Cowboys at EaglesPhiladelphiaSteelers at JetsSaints at Titans-Cowboys at EaglesDallas-Ft. WorthRavens at BrownsSaints at Titans-Cowboys at EaglesSan Francisco/Bay area-Saints at TitansRaiders at ChargersCardinals at SeahawksWashington D.C.Ravens at BrownsGiants at Redskins-Cowboys at EaglesHoustonRavens at BrownsSaints at Titans-Cowboys at EaglesBostonRavens at BrownsSaints at Titans-Cowboys at EaglesAtlanta-Jaguars at FalconsRaiders at ChargersCowboys at EaglesPhoenixRavens at BrownsSaints at Titans-Cardinals at SeahawksTampa/St. PetersburgRavens at BrownsSaints at Titans-Cowboys at EaglesSeattleRavens at BrownsSaints at Titans-Cardinals at SeahawksDetroit-Saints at TitansLions at BroncosCowboys at EaglesMinneapolis-St. PaulRavens at BrownsSaints at Titans-Cowboys at EaglesMiamiBengals at DolphinsSaints at Titans-Cowboys at EaglesDenver-Saints at TitansLions at BroncosCowboys at EaglesOrlandoRavens at BrownsJaguars at Falcons-Cowboys at EaglesClevelandRavens at BrownsSaints at Titans-Cowboys at EaglesSacramento-Saints at TitansRaiders at ChargersCardinals at SeahawksCharlotte-Panthers at ColtsRaiders at ChargersCowboys at EaglesPortlandRavens at BrownsSaints at Titans-Cardinals at SeahawksSt. LouisRavens at BrownsSaints at Titans-Cowboys at EaglesPittsburghSteelers at JetsSaints at Titans-Cowboys at EaglesIndianapolis-Panthers at ColtsRaiders at ChargersCowboys at EaglesBaltimoreRavens at BrownsGiants at Redskins-Cowboys at EaglesRaleigh-DurhamRavens at BrownsPanthers at Colts-Cowboys at EaglesNashville-Saints at TitansRaiders at ChargersCowboys at EaglesSan Diego-Saints at TitansRaiders at ChargersCowboys at EaglesSalt Lake CityRavens at BrownsSaints at Titans-Cowboys at EaglesSan AntonioRavens at BrownsSaints at Titans-Cowboys at EaglesKansas CityRavens at BrownsSaints at Titans-Cowboys at EaglesColumbusRavens at BrownsSaints at Titans-Cowboys at EaglesMilwaukeeRavens at BrownsSaints at Titans-Cowboys at EaglesCincinnatiBengals at DolphinsSaints at Titans-Cowboys at EaglesLas Vegas-Saints at TitansRaiders at ChargersCowboys at EaglesJacksonvilleRavens at BrownsJaguars at Falcons-Cowboys at EaglesOklahoma CityRavens at BrownsSaints at Titans-Cowboys at EaglesNew Orleans-Saints at TitansRaiders at ChargersCowboys at EaglesMemphisRavens at BrownsSaints at Titans-Cowboys at EaglesBuffaloRavens at BrownsSaints at Titans-Cowboys at Eagles (506sports) https://images.daznservices.com/di/library/sporting_news/47/4e/week-16-cbs-122019_11czzylszi8pz15zpwgyyvxby1.png?t=622625591&w=500&quality=80 TV schedule for Saturday NFL gamesGameTimeTVTexans at Buccaneers1 p.m. ETNFL Network, fuboTVBills at Patriots4:30 p.m. ETNFL Network, fuboTVRams at 49ers8:15 p.m. ETNFL Network, fuboTVTV schedule for Sunday NFL Week 16 gamesCBS coveragelast_img read more

Sumner County teams go on the road; big games for Belle Plaine and A&A

first_imgby Tracy McCue, Sumner Newscow — Week #4 features a road well traveled for Sumner County teams. Only South Haven is at home this week.Cedar Vale/Dexter (1-2) at South Haven (1-2). Both teams looking to get back to .500. The Spartans lost to West Elk 54-8 last week. South Haven is still smarting from the lost to Udall 66-18. Sumner Newscow will be at the scene to cover this game.Argonia-Attica (2-1) at South Barber (3-0). This one will be a good one. South Barber has dismantled its first three opponents by more than 45 points. Argonia-Attica, which got back on track last week against Flinthills, hopes to stop the Chieftains, who outscored Burrton 60-0 last weekend.Flinthills (0-3) at Caldwell (3-0). Not sure if this game will make it to half time.Oxford (1-2) at Stafford (1-2). Stafford is somewhere in the middle of Great Bend, Pratt and Hutchinson. Not sure these two teams have ever met, but the Oxford players will see plenty of bus time.Conway Springs (3-0) at Medicine Lodge (0-3). The Cardinals should have their way against the Indians who lost to Douglass – the same team Conway Springs beat 47-6.Belle Plaine (0-3) at Northeast Arma (0-3). Could be a big opportunity for Belle Plaine to break its long losing streak. The Vikings lost to Liberal, Mo. 33-0; Yates Center 52-12; and Uniontown 25-0.p class=”p1″>Follow us on Facebook.Follow us on Twitter.< Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post's comments through... RSS Feed Subscribe via email Subscribe Subscribe to this blog's comments through... RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in... Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new commentslast_img read more