Winning the Paywall Debate

first_imgThough it may seem anti-climactic to you, given the rigorous discussion and testing around other publications’ paywalls, this is giant for us. We’ve finally moved from discussion to doing, and I, for one, could not be happier. Movement and experimentation, not standing still and hiding, is how smart business decisions are made.Previously, half of our content was behind a paywall that pushed people to subscribe. Now, the majority of our new content will be paywalled for at least a day or two, as it’s released. Editors will gradually rotate all pieces in front of the paywall during the week, so that every single piece will get its chance to circulate for free. This allows editors to better control the timing and PR strategy surrounding the release of content, but especially helps the efforts of the marketing team. Because our issues go live each week, the impact of our paywall is to encourage people to pay for instant access to our content.One of the most unanticipated pushbacks has been not from readers, but from writers who worry about cutting off eyeballs to their page. Our editorial staff has done a good job of communicating the necessity of testing, and I hope that my points below help other publications open a constructive dialogue about paywall strategy with their writers.1. Our financial vitality is necessary in order to further our editorial mission. Being a subscription-based publication, we rely on money from our readers in ways that other places do not. I’m not giving away free copies of The Nation at the dentist’s office; our basic annual rate for a printed magazine is $79 (a pittance compared to $138 for The Economist). We are not beholden to advertisers or a ratebase, leaving us to refreshingly cover what we want how we want. News media across the board have been fighting an uphill battle against free news on the web for years; The Nation is not immune. But I sense a shifting of the tides, and the industry has been teaching readers, little by little, that good, factual journalism costs something. Sending a reporter to Egypt or Russia or a photo-essayist to Detroit costs more than travel fees—these reporters are in Syria or Russia or Detroit, and readers should expect to have to pay people for the work that surrounds these issues. Believe it or not, solid, rigorous reporting isn’t done from a desktop or pieced together from a bunch of Wikipedia facts. Real journalism, like a crane operator or a chef, requires nuanced skill, time, and expertise. Writers know this. But it’s easy for them to lose sight of this in a vacuum—especially in an era we’ve created where we make clicks and pageviews count more than actual content, which practically demands a reversal. What needs to be reiterated is how, in order to avoid becoming a slogfest of half-truths and online “facts,” we need money to fund their work. If we’re not relying on advertising, then we need to rely on circulation. And in this day and age, a paywall is just another type of circulation.2. Our readers, not our advertisers, are our future. I liken our readers to Packers fans. Green Bay is the only community-owned sports franchise in the country. Cheeseheads are rabid about their Packers because they have a psychological stake in the team (no dividends are paid out; extra monies go to a variety of non-profits throughout Wisconsin). The structure is different, but the sentiment is similar: The Nation’s writers give readers a point of view they don’t often read. We need them both on board to continue our work. As long as we push affordable business initiatives to a new audience, we can build said audience with a greater psychological investment in our content provided by the writers. The readers and writers work in tandem, walking along a tightrope of limited funds, and without those funds, both will falter.3. Leverage the exclusionary aspect to inspire a bigger audience. It’s not rocket science: the glut of crap on the internet is astounding, and we all read it, but we don’t remember it (when was the last time you quoted a Yahoo News statistic at a meeting?). Everything has been’ed to the point where news has become trivia questions, not actual substance. But the writers can fight that, with their own followings and via their own audiences, by talking about their “exclusive” content on The Nation. It’s a way to leverage money for the paywall, but also for readers of their content. They want more eyeballs, not less; their resistance is to the general idea that a paywall will reduce eyeballs. This may be accurate on the outset. But the ownership is on everyone at the magazine—from the PR team to the writers’ own connections—to emphasize the importance of their pieces, offer teasers, and establish a firm stance that there is a reason we are asking you to cough up some money (in our case, $9.50) to read content. We’re like an exclusive club that costs next to nothing to join.4. Finally, this too shall pass. This is only temporary. This is only a test. Remember: it will either work or it won’t. If it works, then you’ve got the eyeballs, and we’ve got money to pay you. If it doesn’t, we experiment with something new and try a different angle. I promise you, it’s not in my interest to pour money into a continually failing strategy. Trust that your business staff is doing the best they can in your interest and in the publication’s, and that we won’t do something that will hurt the future of magazine. We’re doing something revolutionary at The Nation: we’re finally testing different paywall strategies. Sharing this is like dumping my purse on the table of a restaurant—it’s a mixed bag of embarrassment and pride. Why haven’t we done this sooner?It’s a little tricky, of course, being a subscription-based publication with a 150-year history of an audience allied to very strong editorial content. We have become increasingly forward-thinking with our approach to advertising, but at the core of it, our subscribers fund the magazine. At The Nation, Editorial Rules. We’ve been slower to test for all the reasons you think: less money; limited staff; an audience of truth-seekers who find paywalls a moral hindrance if nothing else; a founding prospectus that emphasizes our role to engage open, critical discussion of political and social issues; a staunch belief in the freedom of the press.last_img read more

9 great reads from CNET this week

first_img Tags Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors • 0 Aug 31 • Your phone screen is gross. Here’s how to clean it Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? The end of the year is near, even if the news cycle doesn’t seem to have noticed. GoFundMe returned more than $400,000 after learning one of the site’s campaigns was a scam. Fortnite, the shoot-’em-up video game, is reportedly set to turn a cool $3 billion in profit this year. And Silicon Valley billionaire Reid Hoffman apologized for unwittingly funding an Alabama disinformation campaign. If you missed any of the action, now’s your chance to catch up. And don’t worry… there’ll be plenty more in 2019. You thought the net neutrality fight was over? Think againTime’s run out to restore the rules using a legislative loophole. The fight, however, is far from over. Sarah Tew/CNET From NASA to SpaceX, 2018 was a great year for space news The launch of the Falcon Heavy rocket headlined a year of marvelous space milestones. deyhrbkvqaau6kd Virgin Galactic Here’s why Cher’s was the must-follow Twitter account of the yearThe global superstar is the antithesis of all the wrong types of tweeters. "Mamma Mia! Here We Go Again" - UK Premiere - Red Carpet Arrivals Samir Hussein/Getty Images From iPhone XR to Galaxy S9, we just had the best year for phones ever Phones were fast, powerful and brimming with exciting features. The 2019 crop will likely be better. i-phone-xs-i-phone-xs-max-1 Angela Lang/CNET Facebook Watch may have been the best part of the social network’s bad year But it wasn’t that great. Jessica Miglio Jessica Miglio Google employees found voice in protest this yearYou’ll likely hear more. Google Walkout Me Too Protest James Martin/CNET Google Home’s 2018 in reviewOwning the smart home. google-home-hub-9 Chris Monroe/CNET Fighting fake news on social media is going to get harderThe shift to messaging and ephemeral content will prove challenging. FRANCE-INTERNET-COMPANY-STOCKS-FACEBOOK Joel Saget / AFP/Getty Images The best cars we drove in 2018You’ll want to drive ’em all. 2018 Porsche 911 GT3 Touring Steven Ewing/Roadshow ‘Hello, humans’: Google’s Duplex could make Assistant the most lifelike AI yet. Infowars and Silicon Valley: Everything you need to know about the tech industry’s free speech debate. Aug 31 • Best places to sell your used electronics in 2019 Share your voice NASA Facebook Google Instagram Porsche Snapchat SpaceX Tesla Twitter Volkswagen Apple WhatsApp See All Apple reading • 9 great reads from CNET this week Tech Industry Post a commentlast_img read more

Facebook prepares to push Oculus VR headsets for businesses

first_img Tags Best Buy $198 Oculus Go How To • Prime Day 2019 best gaming deals: Oculus Go 32GB for $159, Nintendo Switch for $329 and more available now The next big step for Oculus may be into our office buildings. Sarah Tew/CNET When Facebook pitches its Oculus virtual reality headsets to the masses, it talks of their ability to make you feel as though you’re inside a game, visiting another planet or scuba diving next to massive blue whales, without ever leaving your couch.Its next act might be to take that other-worldliness to your work.Via a job posting, Oculus VR is looking for a software expert to work in its Seattle, Washington offices to help build special versions of its $199 Oculus Go and $399 Oculus Quest mobile VR headsets for businesses. This person would help make the headsets work with various types of business software, the job posting said. An Oculus spokeswoman didn’t immediately respond to a request for comment.The Oculus Go is an entry-level headset that works without the need for a computer or mobile phone to power it. The Quest is a mid-level device that’s also self contained, offering higher quality visuals and controls. Both headsets put screens so close to your eyes they trick your brain into thinking you’re in the computer-generated world.The job posting, first noticed by Variety and which as of time of writing is no longer accepting applicants, is the latest sign of Facebook’s willingness to invest in efforts to broaden the appeal of its headsets. Microsoft has taken a similar tack with its $3,500 HoloLens augmented reality headset, which overlays computer images on the real world. In Microsoft’s case, the company explicitly says it does not want to sell the device to you and me — yet.For Oculus, finding success with the business world could help bolster sales as developers continue searching for a “killer app” that will convince consumers to buy in. But it will still have competition.HTC, for example, announced its Vive Focus VR headset for businesses last November, and Microsoft has been helping partners such as Lenovo, Dell and H-P build VR headsets for businesses as well. See It CNET may get a commission from retail offers. News • Flash sale: The Oculus Go VR headset is back down to $159 (Update: Expired) Oculus Dell Facebook HTC Lenovo Microsoft See it $199 Review • Oculus Go review: $199 VR, no strings attached $199 See It Walmart 0 Post a comment Share your voice Wearable Tech Tech Industry Virtual Reality Apps Mentioned Above Oculus Go (32GB)last_img read more

Jamaat mulls formation of a new party

first_img.Bangladesh Jamaat-e-Islami is now under pressure following its central leader Abdur Razzak’s resignation over the party’s failure to seek apology for its role during the Liberation War and bring reforms in the party, say insiders.To stop the morale of party men going down, the top bosses are assuring grassroots leaders and activists of launching a new organisation soon. A five-member committee has already been formed in this regard with the party’s secretary general being handed the task to lead the body.Many inside the party had been suggesting that the party should be dissolved and a new one should be launched with a new name.The conservative faction of the party, however, did not pay any heed to the suggestion. But things changed on Friday last when Jamaat’s assistant secretary general Abdur Razzak resigned from his post.Fearing that many party men can follow Razzak, Jamaat sent an urgent notice to its party leaders assuring them of forming a new organisation and explaining Razzak’s resignation and majlish-e-shura member Majibur Rahman’s expulsion.The decision of forming a new organisation was taken in a meeting of Jamaat’s executive council on 14 January, according to the notice sent to the party leaders.A top Jamaat leader said, another committee led by its central leader Hamidur Rahman was earlier formed after the party had lost its registration as a political party. But, that initiative did not see light, he added.In the letter, Jamaat also requested its leaders not to make any offensive remarks on Abdur Razzak.In the same letter it was mentioned that Majibur Rahman was not on the same page with the party on a number of issues, which was embarrassing. He could not be controlled in any way, it said.Majibur Rahman recently travelled different parts of the country and held talks with leaders of various tiers to form a new organisation. Many leaders, however, did not respond to his initiative.A former president of Chhatra Shibir, the student wing of Jamaat-e-Islami, told Prothom Alo that the statements of the notice are contradictory.On one hand Jamaat leaders are saying that they themselves have initiated a move to launch a new organisation. They have discussed the issue internally, but the leaders didn’t respond, he argued.Abdur Razzak in his resignation letter questioned the role of Jamaat during the Liberation War in 1971. Jamaat, however, has not formally given any reaction in this regard.Despite repeated efforts, Jamaat leaders were not available for comments.An observer and well wisher of Jamaat, former secretary Shah Abdul Hannan told Prothom Alo that Jamaat will seek apology again if needed. The party is working to launch a new party, he said.Abdur Razzak’s suggestion to dissolve Jamaat and launch a new party is being taken into consideration.When asked why Razzak resigned, Shah Abdul Hannan said, “Nobody told him that his suggestion was rejected. The matters were being discussed. He did not act in the right manner.”A section of Jamaat leaders said central leader Majibur Rahman was expelled from the party so that the reform proposal could not take any shape after the resignation of Abdur Razzak. Rumours have it that Jamaat ameer Mokbul Ahmad is unwilling to remain in the post.After such a report was published on a number of online portals, Jamaat central publicity secretary Tasneem Alam in a statement on Monday said no way the Jamaat ameer was resigning.last_img read more

Third Texas Prison Evacuated Due To Flooding

first_imgEvacuation underway at TDCJ prison at Rosharon because of flooding.— Greg Abbott (@GregAbbott_TX) June 3, 2016A third Texas prison near the Brazos River in southeast Texas is being evacuated because of flooding.The Texas Department of Criminal Justice on Friday began moving about 1,700 inmates from the Ramsey Unit in Rosharon, about 30 miles south of Houston. They’re being placed on buses for transfer to other prisons in East Texas that have room.Some 2,600 inmates at two nearby prisons in Brazoria County, the Terrell and Stringfellow Units, were moved out Sunday.Agency spokesman Jason Clark says additional food and water has been delivered to the prisons receiving the displaced inmates. Sharelast_img

Freak show comes to town

first_imgKryder, mysterious and anonymous, with his dwarf sidekick – the classically-trained Dokta Kaotika – and a circus freak show entourage is all set to hit the city on Saturday at Kitty Su. Kyoas Entertainment brings this out-of-the-box producer to the Capital to give the party people a taste of the epic Miami monster anthem. Tiesto signed Kryder’s track (K2) to his Musical Freedom label and played it consistently in his sets during his North American tour. Also Read – ‘Playing Jojo was emotionally exhausting’K2 was successfully promoted during the Miami Winter Music Conference, receiving massive support from the likes of Swedish House Mafia, as one of the key WMC tracks. Kryder has a deep, underground edge; progressive house overlaid with trance chords. Millennium Post caught up with the man himself before he gets busy. Here are excerpts from the conversation…When did you start with this career? Tell us about yourself!It started a long time ago as a hobby and with a genuine passion for dance music, I then took to DJing when I was 12 , landing my first residency when I was 15 ! At 17 I took a diploma in music tech in London, At 20 years old I moved to Ibiza for a season. I’ve been involved in dance music most of my life. Also Read – Leslie doing new comedy special with NetflixHow has the journey been? Tell us about the best and the worst times so far.Best times are obviously getting to travel around the world and do something I love, meeting new people , playing to amazing crowds , worst times are not  experiencing it without the people you love.How do you like the music scene in India?This will be my first time in India so its hard for me to comment on that but I’ve heard great things !What songs top your own playlist right now? Define your music philosophy for us. I really like high energy house music I’m currently hammering my new track Aphrodite which is coming out soon on Axwells Axtone Records, plus a remix on a track called H8rs made with Tom Staar which will be out soon on size records, It always goes down well.How has the party music scene changed from the time you started?It’s got a lot bigger maybe that’s because I’m seeing it in different countries now but it’s also gone full circle it started off very underground in warehouses , then moved into big clubs and festivals and now people are throwing warehouse parties again !Do you see a change in the music trend across the world? After EDM what do you think is going to be the next big thing in music?Let me look into my crystal balls….. haa hopefully the whole EDM explosion will open up the doors for people to explore more underground and up coming artists and support smaller independent record labels.Is this the first time you are performing here in India? What are you expecting from the crowds?Yes this is my first time and I’m really looking forward to it, a few of my friends have played in India and have only said great things about the scene over there, so I’m very excited.last_img read more

YouTube TV is set to up its price from US35 to US

first_imgYouTube TV is set to up its price from US$35 to US$40 per month, has added a host of Turner channels, and plans to up its sports output.The news came as YouTube said it will also expand its over-the-top pay TV service to 100 US markets in the coming weeks.YouTube is adding TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV and Turner Classic Movies from the Turner stable.On the sports front, it will soon add NBA TV and MLB Network – the National Basketball Association and Major League Baseball’s respective channels – to the YouTube TV base package.In the coming months, YouTube TV viewers will also be able to watch out-of-market live game service NBA League Pass, or sports streaming service MLB.TV, for an extra fee.The overall price increase is due to come into force on March 13, while the 100 market expansion will make YouTube TV available to more than 85% of US households.YouTube first unveiled YouTube TV in March last year and it is currently available in 80 markets. The new rollout markets will include Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse.YouTube TV is billed as a cable-free live TV offering that is “built from the ground up for the 21st century”.The service’s channel line-up now includes more than 50 channels, including ABC, CBS, FOX, NBC, plus cable networks like TNT, TBS, CNN, ESPN, AMC, and FX.last_img read more

Celtic fans Orlaith Duffy Erin Slaven and Mikaela

first_img Celtic fans Orlaith Duffy, Erin Slaven and Mikaela McKinley met through footballSINN Féin group leader on Derry City and Strabane District Council Sandra Duffy is to bring a motion before the Council this Thursday calling on the Council to become the first in the North to support the “On the Ball” campaign.The aim of the campaign is to provide free sanitary products in as many sporting grounds and public buildings as possible to combat the ever growing issue of period poverty.Speaking prior to Thursdays full Council meeting Councillor Sandra Duffy said: “I have been campaigning on this issue locally for some time now and felt the next logical step was for our Council to become the first in the North to embrace the ” On the Ball” campaign to help prevent Period Poverty.“I have been inspired over recent months by the success of the campaign spearheaded by Orlaith Duffy, Erin Slaven and Mikaela McKinley to get Free sanitary products into Celtic Park football ground in Glasgow. “The “On the Ball” campaign has grown considerably with clubs right across Scotland and England now coming on board.“I believe we should also be taking the lead on bringing about such positive change and it should be the norm in schools, universities colleges, workplaces, football grounds, concert venues for free access to sanitary product provision.“I totally understand trying to bring in any new scheme that there will always be teething problems and working out the practicalities but I think it’s important locally we are looking at solutions not putting up barriers otherwise we will be left behind,” she added.Derry and Strabane council should be first in North to tackle Period Poverty – Duffy was last modified: September 26th, 2018 by John2John2 Tags: Celtic FCCOUNCILLOR SANDRA DUFFYDerry and Strabane CouncilDerry and Strabane council should be first in North to tackle Period Poverty – DuffyGroup leaderOn The BallPeriod PovertySinn Fein ShareTweetlast_img read more